At this point, I think it's fair to say I've written more or less the same review for the past few Marvel movies, from Guardians of the Galaxy to Age of Ultron to Ant-Man, with a couple of deviations in there, but more or less along the same lines, because the formula has become so efficient and executed so functionally, yet un-creatively, that it's starting to become difficult to come up with something new to say after seeing the latest "episode," as they've essentially become.
Really, what can I go into with this latest one? It's purportedly a Captain America movie, but since every Avenger except Thor and the Hulk are in it, along with the perfunctory introduction of some new people (Black Panther, the latest Spider-Man), it becomes a glorified Avengers vs. each other movie, a concept that comes from a famous comics storyline, yet was clearly selected and timed to compete directly with the recent Batman v Superman disaster. This is a better movie than that one (it's sort of hard not to be), yet, just like all the Marvel Studios films, it feels like a committee-driven, assembly line ready product devoid of anything resembling innovation or any stamp of directorial vision so as not to distinguish it too much from the other episodes in the series.
Which is not to say there aren't some good things in here, especially if you are a fan of these films, and I don't mean to disparage anyone who is. Comic book fans have forever wanted to see the stories from those pages come to life on the big screen, and Marvel, under the all seeing eye of head honcho and Marvel Studios president Kevin Feige, has become very successful at implementing countless new heroes into a big tent universe that is ready and willing to accommodate any of them without too much fuss. Moments that I liked in this one include the new Black Panther guy (Chadwick Boseman), who basically serves as a teaser for his own film coming next year and has a cool, tight leather striped costume, and yes, the new Spider-Man kid, who's now a teenager in high school again and played by Brit Tom Holland, who looks 12 and runs his mouth off with one-liners the way Spidey should (he's already the most appealing version of Peter Parker yet). Surprisingly, I also did like the epic airport fight scene between all the Avengers, which had the potential to be a trainwreck in the Batman/Superman style, yet it was handled with visual dexterity, a clear sense of where everyone is at all times, who's fighting who, and several perfectly timed jokes within the scene that actually land and work for what they're supposed to do. So kudos to the Russo brothers for pulling that off.