Expect this to be a huge hit next February, given how insanely popular the books were. I don't know, it looks kinda cheesy to me. I do like Jamie Dornan (he plays the creepy serial killer on The Fall), but here he just looks a million times tamer. You probably think that's a good thing, since he's actually not supposed to be a killer in this one, but he is supposed to have an intimidating, more dangerous look about him. I don't see it in this. Also, the whole touch of having Beyonce's re-mixed version of "Crazy in Love" playing over the trailer makes it seem extra marketed. This is just phony sensuality for a broad audience, not true eroticism (which actually makes it pretty close to the books I guess, given how trashy they were).