POSTER: "The Theory of Everything"

This is one odd poster for the Stephen Hawking movie, The Theory of Everything. What's with the angle? Anyone have a clue? The movie is all set to premiere at Toronto in the Gravity slot from last year. I suppose that means they think it's pretty good. Maybe Felicity Jones and Eddie Redmayne can garner some awards attention, although I do wonder if the movie will be hurt by the idea of them romanticizing a relationship that ended in affair and divorce. The trailer makes it look like a fairy tale but that clearly wasn't true.