This week, the dreadfully reviewed teen YA novel sequel Insurgent opened with $54 million, a notch below the opening of the previous film, but tellingly, this one with 3D prices that the first movie didn't have. That means the audience was actually fewer people than the Divergent crowd, so this particular franchise doesn't seem to be all that exciting- it really is a low rent Hunger Games. It did pull in $110 million globally, so it's hardly a failure, but don't expect anyone to remember this movie existed in two weeks. In second place was Cinderella, which saw its majority female audience cut into a bit by Insurgent, as it fell 49% to earn $34 million from Friday to Sunday. Its worldwide total stands at $250 million, while it looks set to make over $200 million here in the States.
The rest of the top five fell far below the top two films, as new opener The Gunman, Sean Penn's would be Liam Neeson-esque action thriller really fell on its face, barely pulling in $5 million for fourth place. In fact, Neeson's film Run All Night came in third, just a hair ahead of it, although that movie's not really a hit either. Kingsman rounded out the top five, with another $4 million as its total nears $120 million.
Top 5:
- Insurgent- $54 million
- Cinderella- $34.6 million
- Run All Night- $5.12 million
- The Gunman- $5.01 million
- Kingsman: The Secret Service- $4.6 million
A couple of limited releases opened this weekend, first the Al Pacino film Danny Collins, which made $73k from five locations, and the horror film It Follows, which expanded to 32 screens for an estimated $352,000. Next up it's the Will Ferrell/Kevin Hart comedy Get Hard, against DreamWorks' animated flick Home, both of which are reported to be terrible, so it continues to be a long, ugly slog here at the box office this spring, with not a whole lot on the way before the next Avengers movie will likely break the bank on May 1st.
