Well, this was expected, as Universal's animated comedy based on the popular smartphone app (lord, where is society heading? I guess this bodes well for next year's Emoji Movie), took in 39 million, enough for first place, as Captain America came in third with 33 million on its third weekend. Interestingly, the legs haven't exactly been spectacular on Civil War, and yet it's already made 347 million domestic and crossed 1 billion worldwide in just about record time. The fourth MCU movie to do so. It will probably wind up with over 1.2 billion in the end, and yet for some reason it doesn't seem to have captured the zeitgeist of something like Deadpool, for example. Weird, how successful branding breeds continual success amidst ever lessening hype.
The new releases underwhelmed this weekend, as Neighbors 2 came in with 21 million when it was expected to exceed 30- and yet it may not have much to worry about, seeing as there are no other comedies out right now or in the foreseeable future, so legs could be fairly strong. It won't match the 150 million total of the first one though. The Nice Guys hit fourth with 11 million, underwhelming as it seems it's the kind of old-fashioned, big name original movie that people simply aren't interested in seeing anymore, sadly. And The Jungle Book rounded out the top five with another 11 million, continuing Disney's 2016 dominance.
Top 5:
- The Angry Birds Movie- 39 million
- Captain America: Civil War- 33 million
- Neighbors 2: Sorority Rising- 21 million
- The Nice Guys- 11.3 million
- The Jungle Book- 11 million
In limited release, it may be worth mentioning that A24's The Lobster is doing very well in the specialty market, making 408k this weekend as it expanded to 24 screens and has earned over 1 million total, before coming out in wide release on May 27th. Next week it's X-Men: Apocalypse, which already opened with 103 million overseas and will probably do well next weekend over Memorial Day, although mixed-negative reviews could hurt it, as well as being up against Alice Through the Looking Glass along with superhero fatigue in general. We'll see. See you next week everyone.
